Manager - Marketing - Retail

Objective:

Developing region retail marketing strategy and execution plan to achieve market share and revenue for the entire region in line with the business objective.

Job Responsibilities:

- Plan Retail investment at Region level along with Retail team and RSM at the region.

- Understand the pain points of SPD and exclusive retail channel by analyzing data and plan countermeasures to drive collaboration.

- Leverage the use of digital marketing to maximize ROI.

- Lead BTL activities for the region.

- Optimize SKU (Stock Keeping Unit) by premium, setup, mass product and SEC management by using retail mapping and considering store sales characteristics.

- Alignment with the Product Team for specific product in specific market for GTM interventions.

- Overall Budget planning and management at Region level and Channel level and OT Marketing Planning.

- Marketing budget control for the region and coordinating with HO marketing team for any support required in the region.

- Coordination with Regional/zonal Sales team to create impact in the market and improve brand visibility.

- Design branding and positioning strategy with focus on specific product in specific market.

- Setting short-term goals aligned with broad functional goals for the regional marketing function.

- Ensure our brand message is strong and consistent across all channels and marketing efforts.

- Analyzing consumer behavior and provide inputs to the HO Marketing team for future strategy.

- Identify opportunities to reach new market segment for demand generation and branding.

- Monitor competition in terms of price changes, new products and features.

Educational Qualification:

- MBA/PGDB ( Essential - From A + category/Top B-Schools only )

- 10-12 years (Most recent experience in retail marketing and also with past experience in channel sales/distribution.

- A combined experience of retail marketing and channel sales/distribution will be an ideal one.

- Must have been in a team leading experience.