Manager - Marketing Research - B2B/Consumer Brands

We are looking for an experienced Marketing Research Manager to join our team. The ideal candidate will have a strong background in conducting market research for both B2B and consumer brands. This role will involve designing and executing market research studies, analyzing data, and presenting actionable insights to key stakeholders.

Responsibilities:

- Design and implement market research studies to gather insights on target markets, competitors, and consumer behavior

- Analyze data and report findings to inform marketing strategy and decision-making

- Collaborate with cross-functional teams to develop research objectives and drive marketing initiatives

- Stay up-to-date on industry trends and best practices in market research

- Manage relationships with external research vendors and ensure deliverables meet quality standards

- Present research findings and recommendations to senior management and other stakeholders

Qualifications:

- Bachelor's degree in marketing, business, or a related field

- 5+ years of experience in marketing research, preferably in a B2B or consumer brand environment

- Proficient in quantitative and qualitative research methods

- Strong analytical skills and ability to translate data into actionable insights

- Excellent communication and presentation skills

- Experience working with research vendors and managing multiple projects simultaneously

- Knowledge of market research tools and software (e.g. Nielsen, Kantar, Qualtrics)

If you are a results-driven marketing research professional with a passion for uncovering insights that drive business growth, we would love to hear from you. Apply now to join our dynamic team and make a meaningful impact on our marketing strategy.