Manager - Marketing Research - B2B/Consumer Brands

Role & Responsibilities

- Possess strong analytical skills with the ability to leverage data to develop strategy / decisions.

- Expert knowledge of Quantitative & Qualitative research techniques and methodologies.

- Key focus on shopper research tools & techniques.

- Complete grasp of shopper research & implications to talk meaningfully with clients and provide inputs

- Strong customer service and interpersonal communication skills.

Ideal Candidate

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Maintain an accurate, complete, up-to-date and insightful client business profile to be shared with senior management.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

Experience:

- 4+ years of work experience in product management.

Qualifications:

- MBA in Data Science or Data Analyst

- Graduate in Business Analyst or Data Researcher