Manager - Marketing Research - B2B/Consumer Brands

Role & Responsibilities

- Possess strong analytical skills with the ability to leverage data to develop strategy / decisions.

- Expert knowledge of Quantitative & Qualitative research techniques and methodologies.

- Key focus on shopper research tools & techniques.

- Complete grasp of shopper research & implications to talk meaningfully with clients and provide inputs

- Strong customer service and interpersonal communication skills.

Ideal Candidate

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Maintain an accurate, complete, up-to-date and insightful client business profile to be shared with senior management.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

Experience:

- 4+ years of work experience in product management.

Qualifications:

- MBA in Data Science or Data Analyst

- Graduate in Business Analyst or Data Researcher

Perks, Benefits and Work Culture

- Work Environment: Full-time position with a dynamic and results-driven team.

- Growth Opportunities: Opportunities to develop and execute strategic plans, and achieve sales targets.

- Team Collaboration: Collaborative work environment with a focus on building and nurturing client relationships.

- Learning and Development: Encouraged to keep learning and trying new strategies to approach clients.

- Work-Life Balance: Structured work environment with clear targets and goals.

- Compensation and Benefits: Competitive salary and benefits package.

Work Culture: Emphasis on achieving results and exceeding sales targets. Encourages a proactive and strategic approach to client acquisition and lead generation. Supportive and engaging work environment fostering growth and innovation.