Manager - Marketing & Recruitment

Location: Delhi (WFO-5 days)

Position Summary:

- This position's primary purpose is to carry out the University's recruitment activities in India while other responsibilities include assisting with market strategy and brand building.

- The position involves frequent, sophisticated interaction with agent network and students, with an objective to implement and execute the marketing plan of University in the region.

- This role will require the candidate to spend considerable time travelling to cities within India as well as meet virtually with the agent network as need be.

- Therefore, he/she is expected to be flexible to work during weekends and evenings, as required.

Responsibilities:

- Taking complete ownership of conventional recruitment channel and ensure agents are provided with up-to-date information and marketing material and making frequent visits, conducting frequent training, offering advice about the admission procedures, etc

- Be solely responsible for Networks & Relationship building - agent Management, agent performance evaluation, training, and development.

- Developing new agents and fostering new business relationships thereof

- Coordinate regular visits (in-person or virtual, as appropriate) to agent offices for recruitment and training purposes

- Developing and performing strategic analyses of education system trends and considering future areas of opportunity

- Produce marketing reports to the management on emerging trends, changes in consumer behavior, changing dynamics with agents, and competitor information in Subcontinent market

- Work closely with Sr Manager - International Marketing & Recruitment (SA) to develop the undergraduate and postgraduate marketing strategies for the University in line with the strategic objectives of the University

- Undertake and coordinate the provision of market intelligence to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behavior in the India marketplace for Australian destination and update on a monthly basis

- Ensure faculty activities are executed on time as stipulated in the calendar and be the conduit between faculties as and when required

- To lead and manage the calendar of conversion activities to stimulate offer acceptance from undergraduate and postgraduate applicants

- Plan and ensure participation and representation at the Agent Road shows and in house activities thereby measuring ROI of all activities/campaigns and ensure least possible cost/enrollment

- Ensure that each lead and/or application received by the office is processed as per guidelines and that the entire loop is completed.

Qualifications: A post graduate degree in Management and / or a combination of relevant experience. Knowledge of the Overseas education industry especially Australia will be preferred.