Manager - Marketing - Real Estate

Key Responsibilities:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Required skills and qualifications:

- Proven success in developing marketing plans and campaigns in Real Estate Industry

- Excellent written and verbal communication skills

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

- Experience with marketing automation and CRM tools

Preferred skills and qualifications:

- Bachelor's degree (or equivalent) in marketing, business, or related field

- Proficiency with online marketing and social media strategy

- Proven success in designing interactive applications and networking platforms

- Established contacts in media