Manager - Marketing - Real Estate

Marketing Manager - Real Estate MNC - IC Role

Job Title Manager - Investor Services Marketing

Department Marketing & Communications

Manager Director Marketing / Business Marketing Lead

Location Mumbai

Objective :

- Enhance overall brand and market reputation for the Firm's Investor Services businesses such as Markets, Capital Markets, Industrial, Retail, Hotels & Hospitality, Land, Residential. Support research team with marketing strategy through social media promotion and events. Drive property marketing, content marketing, digital marketing and business development sales support.

Accountabilities :

- Business Line Marketing

- Assist assigned businesses in defining their most appropriate target audience, and ensure our marketing messages reach this audience

- Align with broader investor marketing campaigns by driving collaboration on editorial, event, campaign and content calendars; yearly marketing plans; national marketing integration and best practices implementation

- Work on various RFPs and BD proposals

Content Marketing :

- Map and execute content strategies, leverage data and research to develop content themes/topics and assets that support marketing objectives

- Support lifecycle content strategy with goals to drive brand awareness, leads, web traffic, conversion and business growth

- Assist business lines in strategically marketing content and defining key success metrics and measurable outcomes

Integrated Marketing Effort :

- Design and execute marketing programs that drive sales.

- Draft messaging, analyse competition, market content, support event sponsorships, direct marketing, digital campaigns and account-based marketing

- Partner with the brand, research, digital and PR teams

- Champion joint efforts between all business lines

Events :

- Conceptualise, plan and execute business line and firm-level events (in conjunction with event partners)

- Be the alliances and partnerships SPOC for the organisation for trade bodies and industry associations

- Qualifications & Experience A management graduate with 4-7 years of experience, encapsulating various marketing skills (brand, content curation, events and digital marketing).

Behavioural Competencies :

- Effective mix of strategic and tactical thought process

- Excellent grasp of language as well as content generation, marketing, management and content generation

- Experience working in matrixed environments

- Expertise in aligning communications in lines with business objectives

- Excellent command on written and spoken language, delievering presentations, capability brochures and case studies