Manager - Marketing - Rating Agency

- Designs & develops and implements go to market strategies for specific businesses within CRISIL

- Works with M&C shared services team to conduct outreach programs like event management, webinars, lead generation campaigns, content marketing etc. to strengthen our positioning, nurture leads and increase market penetration ore drive employee engagement.

- Builds and nurtures suitable marketing alliances with non-conflict third parties and industry bodies to enhance lead generation as well as franchise agenda of the businesses

- Proactively develops sales support plans and effective sales support collateral for use by business teams; ensures accuracy and quality of the collaterals

- Effectively builds relationships across business / functional teams to achieve desired outcomes

- Manage budgets and spends for marketing and communication campaigns; reconcile payments with finance teams

- Creates and delivers regular reports and business/function updates; ensures accuracy and quality of the data and insights

- Prepares reports on stake-holder preferences and behaviour based on surveys, media and online tracking, and other active listening techniques; regularly shares with business / sales teams.