Manager - Marketing - Private Banking - IIM/XLRI/TISS/MDI/FMS

Client is a leading bank in India.

Full-time MBA from Tier 1 college.

Must have:

- Candidates from the luxury segment will be preferred including the ones working for a Bank or NBFC division that caters to the super HNI customer segment

- Experience in developing marketing campaigns targeted to super HNIs

- Experience in managing a luxury brand

- Should have planned and executed small, medium and large scale premium events for the super HNI audience

Additionally, following skills will be required:

Campaign Development:

- Planning marketing campaigns

- Developing the proposition and implementing it

- Both product specific and season specific campaigns

- Online and Offline campaigns

- Event management

Budgeting:

- Planning the budget for the year

- Executing all plans as per resources

- Getting cost economies through negotiations

Collateral creation:

- Planning branch placement of product collateral

- Developing product collateral for branch placement

- Developing collateral for event participation

Analytics:

- Measuring online traffic on the website

- Usage of GA or analytics

- Campaign effectiveness evaluation

Vendor management:

- Design / Media agency management

- Marketing / Event agency management

Systems & Processes:

- Monitoring budgets

- Tracking bills and payments

- Adhering to all organisation and industry guidelines