Manager - Marketing Planning - Pharma

Purpose of Job :

- As Product Champion, demonstrates excellent knowledge and practice in sales & marketing, and fully exploits the full market potential of EPD products

- To manage and market the company's entire product range (including all therapy areas) through the developing, planning, implementing, measuring and being accountable for brand plans which optimize profitability, market share and revenue growth in the short and long term.

- Develops marketing strategies, plans, and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.

Key Accountabilities, Responsibilities and Deliverables :

- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain (Private sector + State Sector)

- To prepare and present marketing business plan (brand plans) per promoted product on an annual basis

- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter

- Maintain key customer and opinion leader contact to maximize EPD product performance in the respective therapeutic fields and support current and future objectives

- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area

- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product(s) (i.e. entire portfolio PLN)

- To monitor budgets for and control allocated promotional expenditure for the product(s)

- Ensure pricing for products within your area of responsibility receive the prior authorization of the EPD Africa Management before being extended to the customers

- Manage the new product introduction (NPI) process and ensure uploading of relevant BCFs after obtaining approval from Marketing Manager/General Manager

- Planning and implementation of product launches, including HCP education, promotions, stocking, functions, road shows

- To create, together with Demand Planning & Logistics, and be jointly responsible for accurate monthly rolling forecasts (SP&E + Mix - 28 month forecast)

- Responsible for overseeing market surveys /research and sales trends reviews while effectively utilizing available market intelligence tools (IMS, Impact RX, Internal Sales reports etc.) to identify customer buying patterns, sales performance and market dynamics

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence

- Manage third party relations with relevant companies where companies products have been out-licensed / third party products have been in-licensed as per specific contractual obligations