Manager - Marketing - Pharma

Job Description

The Marketing Manager will primarily be responsible for developing and managing the regional marketing strategy in the Sub-Saharan Africa (SSA) region supporting the overall commercial revenue target of Journals and Researcher services. Your primary responsibility is to protect and grow our Open Research/Open Science revenue in the sub Saharan Africa region and to be an advocate for Taylor & Francis Group's expanding Open Research programs and initiatives. The role reports to Marketing Head and will work across teams to drive go to market strategy and implementation.

Responsibilities:

- Driving Open Research Revenue through engagement with key prospects within the SSA market

- Responsible for marketing Journals by planning and implementing effective marketing strategies with the aim of achieving authorship goals and contributing to a profitable, commercial business in Sub-Saharan Africa Region.

- Drive marketing activities to drive our penetration in Sub Saharan Africa regions across journals, and other research solutions.

- Building relationships with key institutions, funders, and research centers to build protect revenue with a specific focus on new business

- Engaging with stakeholders externally to promote Taylor & Francis Group's position in the Open Research community through conferences and presentation opportunities, supporting colleagues internally with Open Research expertise across the business

- Conceptualize & curate workshops, talks, webinars and other researcher engagement tactics

- Develop effective data analyses and messaging best practice to identify, segment, inform and attract the high impact researchers.

- Aim to understand the needs of researchers, and opportunities, to develop profitable revenue streams for the organization.

- Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to regional growth objectives

- Engage with internal stakeholders within team, across various departments to drive seamless marketing management and be a spokesperson of SSA region.

- Demonstrable customer and commercial awareness - including the competitive environment and market trends.

Qualifications :

- MBA or equivalent professional qualification

- Experience in Africa region

- Excellent communication and presentation skills

- Advance digital marketing expertise

- Analytical mindset, data driven decisions

- Internal and external stake holder management by developing strong relationships

- Demonstrable customer and commercial awareness - including the competitive environment and market trends.