Manager - Marketing - Pharma

Urgent vacancy for the position of Marketing Manager with MNC Pharma company

Mandatory - Full-time MBA and MNC Pharma experience

Location - Mumbai

Key Responsibilities:

- Work with key markets and co-create Marketing Strategies, Promotional Campaigns and Programs to achieve Business value, Market Share and Target Growth as per Plan through maintaining sufficiently high SOV to gain or retain market share.

- Work with key markets to gain greater patients insights & Co creates Strategies and Programs to develop unbranded Patient resource materials for Health.

- Co-create Marketing Strategies, Promotional Campaigns and Programs to achieve Business value, Market Share and Target Growth as per Plan through maintaining sufficiently high SOV to gain or retain market share.

- Propose and get approval for an effective and optimum Advertisement & Promotion Budget

- Manage Product portfolio by monitoring the Brand(s), line extensions, technology platform and product lifecycle

- Work to develop Segmentation and Targeting norms for various channels

- Help optimize available marketing spends to achieve higher productivity per campaign. Measure return per campaign based on Sales, Brand Recall, and price premiums

- Support Brand leads to execute the Strategies and Content

- Support Delivery of Global strategic initiatives

- Support portfolio Strategy