Manager - Marketing - Pharma

Marketing Manager - Manufacturer of homeopathic and Phyto-medicines world-wide

Job Responsibilities:

Operational Marketing:

- Plan and determine the marketing variables & to be involved in planning & achieving the sales target achievement

- Develop the ATL and BTL campaigns in association with research and marketing agencies.

- Ensuring brand expense Track record Vs. Expenses to be in defined range, Ensuring effective & optimum utilization of Brand Expenses

- To conduct Market Research & Analysis of Competitor Brands and their Strategy Vs. Own Brands

- Measure and report performance of marketing campaigns, gain insight and assess against goals

- Track Sales & Mktg data and produce detailed reports & presentation for senior Management.

Business Development & Strategic Initiative:

- To provide policies and direction for marketing, branding and business development strategies for Ethical and OTC products

- Plan & allocate marketing budget effectively

- Monitor competitive activities during field visits

- Improving the user experience on the company's website, Applications(Includes design, content and usability)

- Evaluating customer feedback data & competitor's Digital Marketing strategies and creating plans to overtake them.

- Launches of New Products

People Management Skill:

- Liasoning with Purchase, Sales, Accounts, Warehouse for achieving results on marketing activities & goals. (eg; timely procurement, appropriate dispatch, promotional material utilization etc.)

- Liase with NSM and Strategy Head for Business Development activities and Marketing Initiatives

Team Development and Sales Training:

- Develop internal team with potential for enhanced roles and responsibilities

- Conduct training sessions for field staff and assess the training effectiveness for the participants

- On job/Field work staff to enhance coach sales skills and implement strategies as devised.

Mergers & Acquisitions:

- Due dilignece role in M&A process