Manager - Marketing - Pharma

Marketing Manager - Pharma

Education: B. Pharm, MBA

Experience: 10 - 15 Years (Pharmaceuticals)

Preferably: Sales and Marketing (Ophthalmology segment)

Salary: - 15,00000 - 20,00000.00 CTC/Per Annum

Location: Bangalore

Age Limit: 40 - 45 Yrs.

Job Description:

- Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.

- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.

- Act as point of first reference for all product related inquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.

- Responsible for conducting survey if company intends to venture into new segments or divisions of businesses.

- Product Manager do close liaison with the field force. Hence, it helps to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.

- Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency i.e. initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.

- Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.

- Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.

- Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.

- Responsible for managing the contents in the advertising medium of the company like website, social media apps and outdoor advertising.