1. Marcom Strategy & Planning is defined as the following :
- Builds a vision and a strategic plan for the specific category BMC mix ( Business Market & Customer) including clear opportunities for PBs, Ceiling Tiles & Substrates, Compounds & Metal Frames.
- Thinks strategically, able to translate opportunities into a clear marketing plan and campaigns with concrete actions. These plans should leverage Marcom and digital campaigns.
- Monitors and take corrective action of the plan.
- Applies disciplined New Product Introduction marketing framework.
2. Market & Customer Requirements is defined as the following :
- Able to analyze the market dynamics including market, customer & competition.
- Able to translate the customer needs into solutions to hand over to product marketing to influence the Product roadmaps
3. Pull Marketing Campaigns & Lead Generation is defined as the following :
- Drives the marketing activation mainly with balanced PULL marketing, retain promotion and push activities;
- Drives clear lead generation and marketing communications campaigns and activities that drive the funnel for sales
4. Right Value Proposition is defined as the following :
- Offers competitive and differentiating value propositions for the customer addressing main pain points and ensuring maximum business impact.
- Differentiates versus top competitors, and customizes the approach based on customer potential (strategic/recurrent/ profitable) positioning the full portfolio Systems & Solutions offer
5. Stakeholder Management is defined as the following :
- Develops sustainable relationships with customers and partners by triggering an effective and profound dialogue with a win-win mindset (profitable solutions for all).
- Gains credibility by creating positive long term impact
6. Team Skills & Influencing is defined as the following :
- Identifies capabilities required to win in the market and delight customers.
- Brings the right team together leveraging respective areas of expertise.
- Shares knowledge extensively with a - greater good- spirit and to boost our business success.
Didn’t find the job appropriate? Report this Job