Role: Facebook Expert
We are looking for a highly driven and motivated Facebook Expert to join us. The successful candidate will be a key member of the Performance Marketing team, responsible for all Facebook, Instagram, and remarketing campaigns and the success of the channel.
Key responsibilities
- Own all Facebook campaigns across partners and ensure a healthy CAC
- Manage multichannel FB campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Traffic all creatives into the platform and set up campaigns prior to the launch date
- Navigate through the internal system(Tableau) and third-party systems(Appsflyer) to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
- Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact evergreen and integrated campaigns
- Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices
- Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions
- Stakeholder management across different countries and teams, striving to develop or further improve processes
Key requirements
- At least 3 -5 years experience in Paid performance marketing;at least an year of experience as a FB expert is compulsory
- Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV
- Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills
- An understanding of the nuances of both the demand and supply side of a marketplace is also a plus
- Verbal & written fluency in English, additional languages is a plus
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