Manager - Marketing - Online Business/eCommerce

We are seeking a dynamic professional to join the team at The Belgian Waffle Co to join hands in driving the next level growth in consumer experience, brand salience and business growth.

Key responsibilities:

Core:

- Driving penetration on online aggregator platforms

- Driving efforts across customer funnels in enhancing visibility, engagement, and conversions on online aggregator platforms

- Designing monthly action plans & executions to achieve set objectives

- Content and aesthetic management to drive brand perception and performance on aggregator platforms

- Planning of spends & tracking output measures as an iterative process

- Analysis of campaigns and aiding data driven decision making

- Lead menu/service offering changes for BWC range

- Regional initiatives to increase market share within dessert category

- Agency/vendor management for relevant marketing projects

- Ensuring hygiene in linking/listing across platforms such as GMB, etc.

- ORM/R&R management for online listings across platforms

- Marketing activities to generate awareness of new store openings

Additional responsibilities:

- Be a core team member is devising brand strategies and be a part of GTMs

- Identification of consumer insights leading to new products/service packs being designed in conjunction with cross-team stakeholders

- End-to-end marketing campaign management for select campaigns

You are expected to have:

Qualification: PGDM (or MBA equivalent) with a strong academic background

- 4-8 years' experience, with at least 2-3 year of experience handling a brand performance on online platforms like E-com, Q-com, food aggregators etc.

- Strong strategic thinking and analytical skills, with the ability to mine and analyze data, translate insights into actionable plans

- Have an ability to think forward and plan backwards

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders

- Demonstrated leadership capabilities, with the ability to inspire and motivate cross functional teams to achieve common goals.

- Proficiency in marketing analytics tools, Mar-tech initiatives, Microsoft Office Suite, and other relevant software applications.

- Flexibility to adapt to a fast-paced and dynamic work environment, with a strong drive for results and continuous improvement