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Meldon Fernandes

Partner at Napier and Tidd

Last Login: 12 September 2024

Job Views:  
2703
Applications:  189
Recruiter Actions:  0

Job Code

523962

Manager - Marketing - Offline Marketing/B2C

4 - 7 Years.Mumbai
Posted 6 years ago
Posted 6 years ago

Responsible for the delivery of the First Consult targets across all offline channels

Media :

- Devise and plan annual media activity (includes print, radio, SMS campaigns), ensuring all associated digital communications are fully integrated.

- Manage agency and partner relationships.

- Negotiate the best rates to maximise ROI.

- Brief and deliver artwork.

PR :

- Plan and execute all PR activities to deliver set coverage and brand targets.

- Work with other members of the marketing team to ensure all digital PR is integrated seamlessly

- Work closely with the Managing Director of the creatives for all communications and advertising across all marketing channels. Must ensure that the quality of creatives are in line with the brand quality standards

- Study, analyse and report the performance of the marketing spends on all channels every month to the management team

- Consolidate the analysis of marketing, lead-gen, and CRM metrics across channels and team members

- Minimum 2 years of experience in handling a generalist marketing role

- Industry preferences: FMCG/ FMCD/ Retail/ Hospitality/Healthcare/ Airlines. Companies with a B2C focus

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Posted By

user_img

Meldon Fernandes

Partner at Napier and Tidd

Last Login: 12 September 2024

Job Views:  
2703
Applications:  189
Recruiter Actions:  0

Job Code

523962

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