Manager - Marketing - Offline Marketing/B2C

4 - 7 Years

Mumbai

Posted 6 years ago

#Marketing #Healthcare Marketing #Media Planning #Public Relations #FMCG Marketing #FMCD Marketing #Hospitality Marketing

Responsible for the delivery of the First Consult targets across all offline channels

Media :

- Devise and plan annual media activity (includes print, radio, SMS campaigns), ensuring all associated digital communications are fully integrated.

- Manage agency and partner relationships.

- Negotiate the best rates to maximise ROI.

- Brief and deliver artwork.

PR :

- Plan and execute all PR activities to deliver set coverage and brand targets.

- Work with other members of the marketing team to ensure all digital PR is integrated seamlessly

- Work closely with the Managing Director of the creatives for all communications and advertising across all marketing channels. Must ensure that the quality of creatives are in line with the brand quality standards

- Study, analyse and report the performance of the marketing spends on all channels every month to the management team

- Consolidate the analysis of marketing, lead-gen, and CRM metrics across channels and team members

- Minimum 2 years of experience in handling a generalist marketing role

- Industry preferences: FMCG/ FMCD/ Retail/ Hospitality/Healthcare/ Airlines. Companies with a B2C focus