Manager - Marketing - NBFC

Marketing Manager

- Searching for Marketing Manager for a Leading NBFC to be based at Bengaluru.

Responsibilities :

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and utilize funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements :

- Degree with PG Diploma / Degree in Marketing or related field

- Demonstrable experience in marketing (at least 5 years) together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels, marketing campaigns that engage, educate and motivate

- Exceptional communication and negotiation skills and creative skills.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement