RESPONSIBILITIES :
1. Create a selling story for Riky
2. Designing, Driving Passenger Engagement & Content Strategy.
3. Product Design, Positioning & Price Discovery
4. Creating a great value proposition for advertisers.
5. Achieving targets for pricing, engagement and revenue (joint responsibility)
BACKGROUND
- 5 + years of Work Experience in creating/working on brand strategy including T.G, Product positioning and price discovery in a B-C industry/end consumer facing industry
- Should have been involved in the execution of the brand strategy including designing collaterals, product design, brand communication etc.
- Additional Exposure in a B-B role would be treated as an advantage.
EDUCATIONAL QUALIFICATIONS
- MBA from a good institute.
- Technical background and a degree in Arts can be an advantage (Creative potential)
CHARACTERISTICS REQUIRED
- Mindset of an Entrepreneur
- Assertive with exceptional communication skills
- Comfortable with uncertainty and looking for a challenge
- Creative potential a must.
- Team builder
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