Manager - Marketing - Manufacturing

10 - 15 Years

Pune

Posted 5 years ago

#Marketing #Mfg/Auto Marketing #Digital Marketing #Marketing Communications #SEM / SEO #Email Marketing #Campaign Management #New Product Development #Social Media #Affiliate Marketing

We have been mandated by a global conglomerate into bearing manufacturing business.

Position Title : Manager Marketing

Education : B. E./B. Tech. & MBA

Experience : 10- 15 Years

Location : Pune

Key Purpose of the Job:

Set overall business strategy & revenue targets for the Digital Marketing unit and achieving the same on consistent basis.

Key Responsibilities:

- Conducting end to end market research, identifying need and developing business.

- Monitoring marketing communication functions through flyer, mailer, technical seminar & training program for customer and internal sales team to improve brand visibility.

- Managing digital assets and SEM/Adwords/email campaigns, portal listings to generate leads and create awareness.

- Advanced SEO- Search Engine Optimization for Knowledge Graphs, Snippets, Content Generation using tools like Screaming Frog, Bright Edge, and SEOmoz etc.

- E commerce Specialist with experience in optimizing ecommerce transactions using latest technology and analytics i.e. Customer Re-targeting, Sales funnel optimization.

- Exploring business potential, opportunities as well as clientele to secure profitable business volumes.

- Heading complete program management activities entailing identification of new product, development of concept, execution of business plan, launch including pricing strategies.

- Organizing various seminars & interactive workshops for companys key customers in coordination with Technical and Sales Team and directing key accounts in the Industrial and Automotive segment.

- Customer engagement programs, trade fairs, branding and product literature.

- Launch new products in line with market research outcome.

- Identification of new Client weekly basis/ new markets.

- Search effectiveness, Minimum Navigation Path analysis, Customer Re-engagement, Fast Checkout etc.

- Social Media Optimization Expertise with behavioral targeting on popular channels like Facebook, Linkedin, Twitter, proficient in leading Social media automation tools like RADIAN 6, Hubspot, and Curata.