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Job Code
1438032
Manager - Marketing - Luxury/Retail
Primary Responsibility:
- Strategically seeding the brand as a new choice and way to shop jewellery in the region.
- Identify relevant channels of communication (local relevant media) that would reach the TG and give them a compelling reason to visit the boutique.
- Plan and implement BTL activities (Seeding and engaging activities) to drive new walk-ins to the boutique through alliances and being present at key touch points within the catchments.
- Monitor the enrichment of CRM for better understanding of customers and planning delight, reactivating dormant customers programs for old customers.
- Creating top of mind recall as a luxury brand in the respective cities by providing inputs to the brand team on relevant media and positioning.
- Keeping a track of luxury buyers spending behaviour, media consumption patterns and activities, constantly feeding the same to the brand team.
- Conduct objective evaluation of the various marketing & PR campaigns and activities (ATL and BTL) and suggest way forward in planning new campaigns.
- Maintain awareness of market trends in the luxury retail space and understand forthcoming customer initiatives. Keep track of key promotional activities by the competition.
- Study needs and behaviour of the customers and identify reasons for their purchase / non- purchase. Identify opportunities of improvement in the existing retail experience for the customers (VM, service etc.).
- Planning and executing trunk shows in key feeder markets across the main store location.
- Ensure smooth retail operations and compliance to company way of life.
- Recruitment of retail staff and people management.
- Continuously work with the product team and giving feedback on customer preferences on products and price points to ensure a targeted conversion for the brand.
- Ensuring the retail team is motivated and delivers a compelling customer experience that creates a benchmark in the industry.
- Ensuring Adherence to all company policies.
- Defining clear KRA's for boutiques managers and mentoring them to deliver the targeted revenue.
Key Deliverables:
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Posted By
181
JOB VIEWS
86
APPLICATIONS
10
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1438032
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