Manager - Marketing - Lifecycle - Online/Internet

Role - Manager Marketing ( Lifecycle)

Location - Delhi NCR

Responsibilities:

- Create & execute the lifecycle marketing strategy to drive revenue for the company

- Manage all lifecycle marketing channels like email, SMS, web notifications, etc.

- Conceptualize and create email calendar based on the marketing objectives

- Run the email campaigns through an email marketing tool

- Work with the design and content team to come up with engaging communications to drive maximum ROI out of the email campaigns

- Constantly A/B test and optimize different type of email campaigns and elements of the campaigns (subject line, CTA buttons, images, layouts, etc.)

- Stay updated with the latest market trends on email marketing and come up with innovative campaigns.

- Constantly seek optimize the performance of the email marketing efforts by driving more ROI out of the campaigns.

- Strive for analytical excellence by measuring & adapting creatives based on performance of the creatives (CTRs, email open rates, etc.) on email campaigns

- Provide feedback and input on marketing campaigns to the marketing team and identify opportunities to create more engaging marketing campaigns

Requirements:

- At least 3+ years of experience in managing email marketing campaigns for a consumer brand with a rich portfolio of previous successful campaigns

- Experience with email marketing tools available in the market.

- Should understand basics of segmentation and customer life-cycle management.

- Basic understand of HTML/CSS; should be able to make basic HTML changes in the emails

- Strong understand of email marketing concepts

- Willing to experiment fast and change paths as needed

- Good analytical skills and an inquisitive nature.

- Excellent communication skills

- Able to work independently in extremely fast paced, team environment