Manager - Marketing - Jewellery Online Marketplace

Our client is one of the fast growing dedicated jewellery online marketplace that showcases wide range of high quality jewellery of all types and tastes. They aim to have the largest jewellery catalog in India, like they have it in Ukraine and Russia.They house More than 430 000 styles online and available for shipping.- More than 100 well known domestic and international brands.- More than 100 well .

Mandates:

- Minimum 3 years of Digital marketing experience in E-Commerce

- Strong knowledge of E-commerce platforms

Location: Mumbai

Job Description: Marketing Manager

- Plan and manage marketing activities including branding, advertising, PR and Digital to drive Sales

- Work on conceptualizing and implementing all ATL, BTL, and Digital activities

- Develop annual marketing plan

- Plan and participate in events, exhibitions, conferences

- Analyze and track competition and market trends and provide valuable inputs for product enhancement

- Drive Voice of Customer and Customer Satisfaction

- Cross promotion tie-ups and alliances

- Develop strategies and manage execution of marketing campaigns that will generate traffic, revenue and profitability.

- Develop online go-to market vision and strategy to profitably drive growth through traditional and alternative channels

- Drive key brand marketing strategies for these channels that align with our corporate goals and adhere to the marketing budget.

- Develop and execute consumer acquisition and retention campaigns.

- Provide recommendations and execute new marketing initiatives.

- Develop and execute marketing calendar across channels to optimize revenue and promote brands.

- Manage creation of online marketing content

- Provide analysis for marketing initiatives and make actionable recommendations to drive success

- Identify consumer trends for a best-in-class E-Commerce experience