Manager - Marketing - IT & Growth

Manager - Marketing - IT & Growth

Key Responsibilities:

Strategic Marketing & Campaign Management:

- Develop and implement data-driven marketing strategies to achieve brand visibility, lead generation, and business growth.

- Manage and execute multi-channel marketing campaigns, including digital (SEO, SEM, social media), print, events, and partnerships.

Market Research & Analytics:

- Conduct market research to stay informed on industry trends, competitor activity, and customer needs within the IT landscape.

- Analyze marketing campaign performance metrics to optimize strategies and maximize ROI.

Content Creation & Management:

- Oversee the creation of compelling and engaging marketing content (text, visuals) for various platforms, ensuring brand consistency.

- Collaborate with internal teams (design, product) and external agencies to produce high-quality marketing materials.

Digital Marketing Expertise:

- Possess a strong understanding of digital marketing principles and platforms.

- Manage and optimize digital marketing campaigns (SEO, SEM, email marketing, social media) for the IT audience.

- Analyze digital data to measure campaign effectiveness and inform future strategies.

Traditional Marketing & PR:

- Develop and execute traditional marketing activities (print, events) to complement digital efforts.

- Build and maintain relationships with media outlets and industry influencers to enhance brand awareness and reputation.

Teamwork and Collaboration:

- Foster a collaborative work environment by working closely with cross-functional teams (sales, product, IT).

- Provide marketing support for multiple ventures or business units within Afynd Private Limited.

Qualifications:

- Bachelor's degree or Master's degree in Marketing, Communications, Business Administration, or a related field (recent graduates welcome).

- Up to 1 year of experience in a marketing role (internship experience a plus).

- Strong interest and understanding of the IT industry (preferred).

- Excellent communication, presentation, interpersonal, and organizational skills.

- Ability to manage multiple projects simultaneously and deliver results on time.

- Proficiency in MS Office Suite and basic marketing tools (e., Google Analytics)