The Opportunity: We are seeking a seasoned B2B Demand Generation Manager to take the reins of our digital marketing strategy and spearhead lead acquisition initiatives across the US and Indian markets. You'll be the architect of a data-driven approach, crafting targeted campaigns that resonate with key decision-makers and infl uencers in both regions. This is a leadership role, demanding a deep understanding of B2B lead generation tactics and the cultural nuances of navigating two key business hubs. Responsibilities: - Design and execute a comprehensive B2B demand generation strategy tailored for the US and Indian markets, aligned with company objectives and ROI-focused. - Develop buyer personas and in-depth content strategies for each target audience segment, fostering brand awareness and thought leadership. - Leverage a multi-channel approach to lead generation, including website optimization (SEO/UX), content marketing (blogs, white papers, case studies), social media marketing (organic & paid), and account-based marketing (ABM) initiatives. - Orchestrate impactful outbound marketing campaigns, employing targeted email outreach, cold calling strategies, and personalized prospecting tactics, tailored for both US and Indian business cultures. - Champion the adoption and utilization of marketing automation platforms to streamline lead nurturing, segmentation, and qualifi cation across the buyer journey. - Implement robust lead scoring models to assess lead quality and prioritize sales efforts. - Analyze marketing campaign performance across all channels (website, social media, email, etc.) using advanced marketing analytics tools. - Translate insights into actionable recommendations, optimizing campaigns for continuous improvement and maximizing lead generation across both US and Indian markets. - Foster strong relationships with internal stakeholders (sales, product, design) to ensure brand consistency and messaging alignment across regions. - Stay at the forefront of B2B marketing trends and technologies, proactively identifying and implementing best practices for lead generation in the US and Indian contexts. Qualifications: - 7+ years of experience in B2B marketing, with a proven track record of success in driving lead generation across diverse markets (US & India preferred). - In-depth understanding of B2B lead generation methodologies, including inbound and outbound marketing strategies. - Demonstrated expertise in content marketing, with the ability to create high-performing content tailored for US and Indian audiences. - Proven experience in crafting compelling messaging for C-suite executives and key decision-makers in both the US and Indian business environments. - Strong understanding of marketing automation platforms (HubSpot, Marketo, etc.) and marketing analytics tools (Google Analytics, Adobe Analytics, etc.). - Experience with account-based marketing (ABM) tactics and campaign execution. - Excellent communication and interpersonal skills, with the ability to lead cross-functional teams and manage client relationships across geographical and cultural divides. - A data-driven approach to marketing, with a passion for extracting actionable insights and optimizing campaigns for performance. - Fluency in English and strong understanding of business practices in both the US and Indian markets (Hindi fl uency a plus).

Pune

Bangalore

Manager - Marketing - IT 

Job Description for Manager - Marketing - IT  in Harborhub Staffing in  Pune Bangalore for (7-10) years of experience. Apply Now!