Manager - Marketing Innovation - FMCG/Consumer Durables

Marketing Innovation Manager

1. Develop and deliver design thinking principles to in-store assets and visibility actions for Pan India.

2. Visibility asset innovation : creating clutter breaking elements that shall drive brand choice through visibility actions that push the envelope for the category.

3. Develop innovative templates of activations through ideas based on building consumer engagement and brand connect.

4. Support the category teams on new ideas for consumer promotions across each brand

5. Understanding and building Insights around shopper missions and their behaviour in-store.

6. Own the shopper research process ; developing briefs, coordinating with the internal and external agencies, understanding and debrief to the category teams.

7. Develop and continuously evolve Portfolio planogramming principles.

8. Standardise assets across the brands with clear specifications and guidelines. (Visibility Black Book)