Manager - Marketing - Industrial Products Firm

Job Title: Manager Marketing

Job Location: Gurgaon

Preferred Industry: Industrial Automation/Industrial Engineering/Capital Equipment

Key Responsibility:

- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials.

- Perform industry and competitive analysis to understand positioning and messaging of brand, products, and services.

- Lead flow & funnel management

- Development & management of marketing materials like brochure, catalog and product literature.

- PR & Media communication

- Video story board & content - ideation & development

- Develop and implement budget/marketing plans

- Manage external marketing agencies

- Participation and end to end execution of trade show

- Organizing "Thought leadership" seminars

- Timely & accurate reporting of marketing KPIs

- Handling the Telemarketing team for lead generation

- Vendor management and quality assurance

Core Competencies:

- Creative thinking and influencing

- Understanding of various business processes

- Communicating effectively both written and verbally in English

- Good Interpersonal skills

- Handling Team

Education:

- MBA with Specialization in Marketing / Degree in Marketing Management / Post Graduate Diploma in Marketing Management

Experience:

- B2B marketing experience is must