Manager - Marketing - Industrial Products

Marketing Manager

Key Areas of Work:

Responsible & Accountable for:

1. Designing & Updating of Marketing/ Product Brochures to be circulated within Gemini Team & to current/ prospective/ dormant clients on a monthly basis

2. Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.

3. Ability to create value propositions that communicate clearly to targeted audiences.

4. Proven track record in delivering marketing campaigns that drive sales growth.

5. An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

6. Knowledge of Demand Generation tactics and Lead Conversion principles.

7. Generating New References/ Leads/ Revenue from cross-selling to current active/ dormant customers

8. Ability to analyze the market trends, and industry players and present an action plan to meet the business strategy

9. To be able to forecast and identify new business opportunities

10. Understanding of technical features of industry products and customer business need and designing a solution to address the gap

11. Ability to define and evaluate the commercial terms, in line with business profitability and ensure adherence to the terms

12. Design, Analyze & Present MIS Reports to management across the organization

13. Ability to manage the budgeting process and use analytical skills.

14. Optimise sales force efficiency and effectiveness through the development, delivery, and implementation of SFE activities across the sales organization.

15. Ability to manage principals' payouts and custodian of principal contracts/ documents

16. Ability to recommend new solutions & applications of existing products

Behavioral Competencies:

1. Identifies discrepancies or inconsistencies and analyses work in detail to identify the cause for the discrepancy

2. Excellent communication skills

3. The ability to learn continuously and quickly under all circumstances and situations

4. Willingness to experiment and continuously acquire new knowledge and skills through multiple methods like reading /experiences / reflection / feedback and apply them

5. Review and monitor to ensure work is performed accurately and completely

6. Effectively change plans, goals, actions, or priorities to deal with changing situations

7. Flexible toward work approach to guard the larger interest of company goals

8. Be open to considering new ways of doing things

Team Management Skills:

1. Collaborates with other team members and puts in the best effort to meet timelines of task

2. Improving Team member performance by regular reviews of Team Members vis-a-vis performance, skills & behavioral requirements

3. Gives credit to individuals & acknowledges the contribution of others

4. Provides support with resources & ideas to team members, wherever required

5. Work through conflict constructively and Build toward consensus.

6. Offers new and different options to solve problems or meet client needs.

7. Promotes and persuades others to consider new ideas

8. Serves as a role model that other people want to follow

9. Is proactive in developing strategies to accomplish objectives

10. Anticipates and resolves conflicts by pursuing mutually agreeable solutions

11. Drives for change and improvement, does not accept the status quo

12. Shows the courage to take unpopular stands/decisions beneficial at large to the organization

13. Generates multiple alternatives to a problem to meet the needs of other stakeholders

14. Works to achieve win-win outcomes that others can accept

15. Appropriately recommends settlement strategies to arrive at a mutually beneficial closure

16. Is Observant and open-minded towards other people

17. Builds and maintains effective and constructive working relationships, partnerships, or networks of contacts with people who are, or might someday be, instrumental in achieving work-related goals.