Manager - Marketing - Healthcare Startup/SaaS

Marketing Manager

- A fast growing healthcare start up company in SAAS space

Responsibilities:

- Responsible for Brand building, Increase in top-of-mind awareness and brand recall for sponsored services across existing user base

- Strategizing on 360-degree integrated marketing campaigns to manage the top of funnel by driving maximum app downloads among pre-registered employees through ATL, BTL, direct marketing channels, Google SEO, SEM, social media & growth hacks

- Strategizing and executing on Annual/ Quarterly/ Monthly marketing plan to drive utilisation and revenue generation across the business line

- Crunch data and analyse user behaviour through funnel optimization. Translate data insights to build marketing campaigns while conducting A/B testing.

- Create collaterals, track utilization, and push app downloads

- Increase app engagement across different services (Sponsored and self-paid)

- Manage revenues generated from each of the paid services on the platform.

- Analyse the customer segment and keep a close tab on the numbers/health of the segment

- Liaising with multiple stakeholders like Customer success, product, sales, tele-calling team

MUST Skills:

- Ability to find a way amidst chaos and ensure timely delivery

- Experience in using marketing tools like MoEngage, branch.io, etc.

- Experience in strategizing and execution of 360-degree integrated marketing campaigns

- Desire to dive deep and learn about user behaviour, and analytics around the same.

- History of working cross-functionally with sales, product management, agency/ designers, and other stakeholder teams.

- At least 2 year of planning and executing communication campaigns ; emails, SMS, push notifications, in-app

- Ability to derive insights from data & Hands-on with excel

- Content writing skill

Ideal Candidate:

- 4+ years of experience in marketing, category management, Brand Management and user acquisition/retention at B2C e-commerce or other start-ups with a proven track record of executing and managing an acquisition portfolio of 10L+ users

- Handled annual budget of more than 5Cr

- Experience in driving millions of app downloads through App Store Optimisation & Campaign Tracking

- Ability to find a way through amidst chaos and ensure timely delivery

- Experience in handling large scale customer segment/s

- Self-driven and believes in " No task is too small for him/her"

- Good team player and ability to lead the team