Manager - Marketing - Healthcare - IIM/MDI/ISB/FMS

As a Marketing Manager, you are required to oversee the growth of the company's most important sales & marketing channel. Top tier corporate hospitals and doctors are our key clients wherein we serve as their extended hand to provide medical care to their patients at home.

We are looking for an individual who can spearhead this channel and work closely with the sales team across India and drive key marketing campaigns to achieve business objectives

Key Result Areas

- Owning complete Channel - To lead channel annual plans in line with the strategic objectives of the organisation. Work with the unit and field sales team on developing and executing various sales and marketing strategies to meet sales targets and overall company objectives.

- Driving business Intelligence - Performance measurement, reporting & analysis with focus on insights are the key towards a robust channel management.

- Business Partner Engagement: Own and drive the complete sales funnel

- Marketing Campaigns - Conceptualise and execute various consumer and doctor facing marketing campaigns in conjunction with marketing agencies to drive engagement and influence revenue. This would include both ATL & BTL campaigns.

- Sales Enablement- Formulate & institutionalize sales training program for field sales team including induction, on-job and refresher trainings with a functional audit structure. Accomplishes sales training and organisation mission by completing related results as needed.

- Marketing Communication Tools: Constantly develop new and effective marketing communication tools to drive greater channel engagement and conversions

Competencies Required

- Passion for Sales & Marketing: You have a passion, intellectual curiosity and that inherent drive to constantly out do yourself and learn new and amazing things.

- Writing & Communication: You have proven excellent communication skills and are empathetic and patient when dealing with difficult situations.

- Project/Management & Organization: You must be a detail-oriented multitasker with the ability to lead several initiatives & campaigns at once while still delivering the best work quality.

- Creativity: You have the ability to develop & execute campaigns and business strategies that are aligned with the business goals. You are also able to coordinate the development of visually pleasing creative materials.

- The team dedicated: You work in a team working environment. Mutual support also outside of defined workload is expected.

Qualifications: Minimum: Masters from a premier institute

Experience Required:

2 - 5 years