Manager - Marketing - Healthcare

(NOTE: APPLY ONLY IF YOU ARE WORKING WITH A MEDICAL DEVICE COMPANY)

JOB DESCRIPTION:

- Collaborate with local leadership, Invisalign counterparts to drive alignment of iTero initiatives.

- Lead development of strategic annual and long-term plans for iTero.

- Plan and execution of internal and external communication for new marketing and product initiatives.

- Ensure our key stakeholders are equipped with the relevant tools to ensure the smooth roll out of marketing initiatives across the entire product mix.

- Contribute to the inception of new initiatives, through to launch and post-launch monitoring, tracking and analyzing business results.

- Ensure the "voice of the customer" is sufficiently captured and integrated in all product solutions delivered to the marketplace.

- Develop our KOL and thought-leadership programs.

- Mentor and lead development of Marketing Assistants who report into this role.

Professional Communication:

- Work with the global and regional teams to localize collateral for India

- Partner with regional & local teams to manage local launch plans, working closely with legal and regulatory teams

- Develop customer communication plans for new product initiatives, software commercialization, and promotions.

- Management of all customer communication including traditional trade press advertising & digital advertising including EDMs

- Maximise PR assets, case studies, and white papers, working closely with local teams to leverage available content.

- Develop relevant sales collateral and material

Event Management:

- Partner with local marketing teams in the development and execution of internal and external event launch plans, including logistics, creative & event initiatives.

- Collaborate with external design agencies in ensuring iTero brand presence are in line with Global direction.

- Liaise with event organizers on sponsorship opportunities, event logistics to ensure smooth operation during the event.

- Ensure all key stakeholders are aligned with event plans and objectives pre, during and post event.

Promotions:

- Develop quarterly/annual promotion plans and relevant promotional collateral.

- Work closely with Regional Marketing and Local Sales Managers on development of succinct communication in relation to promotion activities.

Other:

- Develop KOLs strategy and plan for India

- Engage with key internal stakeholders across the business to ensure all marketing initiatives are embraced and maximised.

- Autonomously manage the agencies to ensure projects are well integrated and completed on time and within budget.

- Work with legal and regulatory teams for all collateral and communication requiring review.

- Co-ordinate the localization of marketing collateral, customer communication and training material

- Understand product workflow and positively contribute to clear customer communication

- Analyze and report out competitive landscape and actively seek to stay current.

- Autonomous budget management

- Domestic and International Travel 20%

Deliverables and Key Performance Indicators:

- Ensures the effective fulfillment of objectives and deadlines assigned

- Participate in proactive team efforts to achieve departmental and company goals

- Perform other duties as assigned

- Comply with all policies, practices and procedures

EXPERIENCE AND QUALIFICATIONS:

- BS/BAs highly desirable, preferably in healthcare, engineering, technology, or business-related field or relevant work experience. MBA is a plus

- 8-10 years of experience in marketing communications, product management or marketing management with medical Device Industry, Life Science or Consumer Goods industry or other relevant experience

- Experience managing India in previous roles

- Project oriented / project driven background and a hands-on, roll up the sleeves attitude

- Proven expertise in defining and managing customer expectations using independent development lead or hands-on engineering management roles

- Analytical mindset: wherever possible, you prefer to resolve questions through data and measurement

- Self-starter who needs minimal supervision and able to effectively manage through ambiguity

- Comfort managing matrix organized teams and experience with international global enterprises

- High level of organization and attention to detail

- People management experience to lead a team

- Team player with strong ability to explain technical issues to business users

- Effective problem - solving and mediation skills

- Demonstrated ability to share skills and knowledge with others

- Start-up and change management experience

- Must demonstrate a strong track record of delivering results

- Natural ability to spot business opportunities and to persuade others

- Used to work independently with a high level of time management skills

- Excellent, proven interpersonal, verbal and written communications skills in English is a must

- Strong leadership skills

- Advanced presentation and negotiation skills. Maintaining a professional appearance and providing a positive company image to the public

- Good IT skills, including all Microsoft packages, SFDC, Power BI and proficiency in using modern multi- media tools

COMPETENCIES:

- Integrity, honesty and ethical approach

- Customer Focused

- Team Focused

- Multi-tasking, working on multiple projects at once

- Project management skills

- Results Orientated

- High level of Business and Commercial Acumen

- Innovative

- Adaptive

- High level of Professional Selling Skills

- Personal Leadership

- Personal Development