Manager - Marketing - FMCG/Telecom

JOB DESCRIPTION:

- Strategizing and managing social media marketing and digital/online marketing for the brands

- Working closely with the Ad Agency and developing key campaigns in the performance bicycles and lifestyle segment

- Creating a bank of steady content for community engagement and building of the brand and lifestyle

- Identifying target markets and developing comprehensive strategies to communicate with them

- Identifying and targeting media options and driving demand generation

- Working closely with the global marketing teams of partner brands to understand and maintain uniformity while rolling out tailor made regional strategies.

- Identifying, negotiating and managing the brand ambassadors for various brands within the portfolio

- Exploring ways of improving existing products and services, and increasing overall profitability

- Working closely with the eco-system of sports bodies, athletes, teams, sports administrators and agencies to help promote the sport.

- Working closely with peripheral brands on associations, tie-ups whilst creating brand properties for the brand portfolio

- Building and nurturing a community of cyclists

Kumar