Manager - Marketing - FMCG/Healthcare

Primary Responsibilities:

- Leads the assigned brand portfolio to achieve/exceed annual sales goals and the profitability goals

- Conceptualize, develop & implement all marketing activities for the assigned portfolio in liaison with the Category Head.

- Designs and develops marketing strategies to enhance brand visibility and awareness resulting in greater brand equity for the portfolio

- Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility, capturing optimum market shares and building consumer preferences

- Analyze sales pattern product wise, region wise and recommend strategy/tactics to influence changes in demand patterns & sales

- Responsible for timely and effective launch of brands under the portfolio & implementation of planned promotions

- Partners with cross functional team to enhance speed to market for introduction of new products

- To collaborate and partner with the marketing communications Team and vendors for marketing promotions and development of brochures

- Analyzes marketplace , keeping track of competitor activities/ market shares and the emerging consumer preferences

- Works with training team on creating unique brand experience programs for ABOs

Only Female Candidates

Pramendra Singh