Manager - Marketing - FMCG/Healthcare

marketing manager

Marketing Manager - User Retention and Engagement, Smytten

- Customer Retention

- Customer Acquisition

- Product Marketing

- Marketing Campaigns

About Smytten:

- Consumer Internet

- eCommerce

- Technology

- Smytten is India's Largest online platform for premium products discovery & trial. It aims to enhance the way aspirational Indians discover, interact with, and purchase premium products and services, making the experience more immersive. It cuts across multiple premium lifestyle categories like Beauty & Grooming products, Food & Beverages, Health & Wellness and 10 more categories. Smytten was launched in 2016 by Siddhartha Nangia and Swagata Sarangi, both graduates of Indian Business School. Swagata in his last stint headed Business Marketing

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Company Size: Startup / Small Enterprise

Office Location: Karnataka, Bengaluru

Maximum Compensation: Open to discussion

Experience Required: 3 to 5 years

Working Days: 5 days/week

Role & Responsibilities:

- Will be responsible to improve retained users / driving repeat and she/he will sit with a sales target.

- Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best in class experience for our customers.

- Build, launch, and scale a referral program that rewards and retains our highest-value and most loyal customers, focused on participation and upward migration.

- Work closely with key stakeholders in creative, marketing, technology vendors and more to develop and execute initiatives that drive customer loyalty and engagement.

- Optimize site email capture and increase key email metrics from list size and engagement to conversion and sales.

- Develop robust measurement strategies ; both at the campaign level; and at the customer segment level, to measure short-term and long-term impact of marketing strategies.

- Act as the in-house expert on existing customer marketing strategies and industry best practices.

Ideal Candidate:

- 3+ years of work experience in a consumer facing vertical (eCommerce preferred)

- Strong analytical skills and data orientation.

- Bachelor's/PG degree in Business, Marketing or Communications

- Prefer at least 3 years of existing customer marketing experience, ideally with Direct to Consumer websites

- Experience working with internal and external partners for increasing lifetime value of customers

- Proven track record of growing and analyzing CRM/retention programs

- Strong foundation in cross-sell/upsell strategies

- Conversion-rate-optimization (CRO) experience a plus

- Deep understanding of best in class loyalty programs

- Shopify/Ominsend experience a plus

- Thrives in fast-paced, collaborative environment

- Perks, Benefits and Work Culture

- Design freedom

- A team of fun and motivated people (at least that's what we think of ourselves)

- Beanbags

- Unlimited chai, and the occasional beer or two (or three)

- Freedom to execute new ideas with a team of fun and motivated people.