Manager - Marketing - FMCG/FMCD/Paints/Bath/Electric Fittings Industry

Marketing Manager

Education - Full Time MBA Tier 1 or 2 only

Experience - 6 to 9 years ; Product Management and Team Handling Experience

Preferred industry: FMCG / FMCD/ Paints/ Bath/ Electric fittings

Job responsibilities:

- To spearhead the development and branding strategy for assigned product categories, driving brand growth, market share, and profitability. Continuously innovate to differentiate products in a competitive market landscape. Key responsibilities include:

- Developing unique product categories despite being a newcomer without first mover advantage.

- Meeting targets for own product group and supporting sales team to achieve goals for select products.

- Tracking and achieving market share goals for volume and revenue, informed by competitor analysis.

- Providing insights for product enhancement based on market feedback.

- Collaborating with Product Category Head on new product ideas and conducting regular market reviews.

- Ensuring thorough product testing in partnership with R&D and executing Go-To-Market plans.

- Monitoring competition and executing Below-The-Line (BTL) communication and on-ground promotions.

- Coordinating with Brand team for Above-The-Line (ATL) activities.

- Executing marketing initiatives, developing collaterals, and coordinating with vendors.

- Identifying regional priorities for comprehensive marketing initiatives.

- Managing product demand and ensuring regular supply in collaboration with sales and supply chain.

- Building internal synergies with Supply Chain and R&D teams.

- Fostering talent development and engagement within the team.