Manager - Marketing - FMCG/Aviation/Consumer Durable

Position - Marketing Manager

Job Description:

A Marketing Manager plays a specialized role as part of overall Marketing team. This position plays a key role in lead generation through various BTL activities, communication, brand building and conversion.

Job Details:

- Experience - 5+yrs

- End to End execution of BTL marketing campaigns, including ideation, creation of collaterals, and distribution of collaterals in various media and measurement and analysis of impact.

- Ideate and implement lead generation campaigns and strategies to drive sales & ROI

- Create innovative on ground marketing campaign targeting mass consumer between age group of 35 - 45 years of age

- Should be able to identify various touch points of these targeted consumers & conduct various activities to engage & generate leads for the company

- Should be well versed with all logistics & operations issues of managing large consumer based BTL activities

- Should be able to measure quality of leads & finally resulting in qualitative sales.

- Creative and independent work ethic while also able to collaborate with team

Key Requirements

- MBA / post graduate from any institute of repute

- Should be able to work with Startup companies, agencies for all execution work

- Willing to work at odd timings

- Experience in working for a large Org managing FMCG /Aviation/ consumer durable accounts would be preferred

- Candidates from FMCG / Consumer durable companies with promotions experience would be highly desirable