Manager - Marketing - FMCG

- The incumbent will be responsible to set up the marketing department from end to end

- You will be responsible to build brand positioning and stories for the brands and ultimately help to change the business model for product development and launch to a model where the marketing team is the central function and owners of the brands global P&L

- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning

- Build relationships with our Sales teams, as well as end consumers across the world to begin building plans for ATL, BTL activities aimed to drive sales

- Develop a coherent influencer strategy globally and build a concerted digital marketing strategy for the brand

- Build a strategy and plan of action for the group's social media channels and take ownership of all website re-development projects

- Work with the cross-functional teams, to adapt the business process relating to product development, product launch and sales - to bring the marketing department as the central department of the organization

- Minimum of 5+ years of experience in the personal care space

- Should have worked in a role where they have had to build up a marketing department from scratch

- Able to balance strategic vision, with on the ground involvement and work

- Should have come from the personal care, beauty or color cosmetics industry

- Entrepreneurial vision and mindset with solid understanding of financials and managing P&L's