Manager - Marketing - FMCG

Do you have excellent standards and enjoy challenging the norm and look to exceed the customer's expectations. We may have the perfect role for you in a rapidly growing FMCG Brand!!!

Our client, a huge food products conglomerate, is leading the food processing business through its range of products and innovative flavours and fillings. They are the market leaders in North India. They are present across the globe and offer the best and premium products in 80 countries.

As a Marketing Manager, you will develop overall strategy & insightful brand plans for the entire portfolio focus segments, products, geographies with clear data driven choices, and drive execution with a sense of urgency.

You will report to the Marketing Head, should be disruptive to attract attention - able to create viral marketing content, and be comfortable working with lower budgets.

What you will do:

- Developing organizational and financial resource plan

- Developing and monitoring complete brand launch strategy

- Reviewing performance of marketing strategy and its execution and making corrections wherever required

- Effectively interacting with advertisement/ media agencies, consumers and internal stake holders to develop robust marketing plans

- Monitoring A & P spends for the brand on a periodic basis

- Being responsible for designing and successful launch of ATL and BTL campaigns

- Monitoring competitor's activities, data analysis and presentation

- Supporting the sales team through ventures, ideas, promotions, journals etc.

Candidate Profile:

What you need to have:

- Strong track record of brand management. Should have earlier managed a brand/s which has gained in market share

- Prefer people from Start-ups

- Experience: 7 to 14 years in ATL & BTL campaigns

- Excellent written and verbal communication and interpersonal skills.

- Ability to motivate teams to produce quality materials within tight timeframes

- Should have had experience of New Product Launches from scratch

- Strong record of being competitive & demonstrated growth in market shares within the regions managed

- Strong inter-personal skills and people skills.

- Strategic and Analytical thinking - Understands and considers market, customer, regulatory and competitive issues when solving problems and making decisions; gathers and evaluates information as a framework for examining issues, effectively utilizes market research findings.

- Ability to plan and execute effectively, leveraging all possible resources.

- Effectively balance goal achievement with process rigor.

Experience: 7 to 12 years

Annual CTC: Rupees 15,00,000 to 30,00,000