Manager - Marketing - FMCG

Marketing Manager

Job description :

- Responsible for Innovations, designing, and executing new product development and marketing strategies.

- Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launching new products, and undertaking other product-related innovations.

- Product feature enhancements and re-launches

- Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.

- Innovations, new launches, and training sales and channel partners on products

- Product positioning and promotion strategies and roll-out

- Tactical campaigns and supporting POP materials.

- Market research through various means - formal and informal. Keeping in touch with ground realities through structured contact with consumers, trade, and sales teams

- Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support.

Desired Profile :

- MBA from a top-ranking institute.

- Post-qualification work experience of around 6-9 years in the FMCG industry

- Past/present experience should comprise Innovations, MR, New Product Development, Sourcing, and Marketing, and preferably some Sales as well.

- Should have knowledge/experience of different FMCG market segments, competition, pricing, distribution, and sales strategies.

- Understanding of present and future trends relevant to redeveloping current products and innovating for new ones.

- Experience of MR and designing and executing ATL and BTL campaigns.

This job description is intended as a representation of the primary responsibilities and qualifications for this position.

The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.