Manager - Marketing - FMCG

- Strategically plan and manage media campaigns to maximize brand visibility and audience reach.

- Craft and implement comprehensive brand strategies and plans.

- Define and refine the marketing mix and communication strategies to align with brand objectives.

- Work closely with agencies and internal departments to execute integrated marketing activities effectively.

- Proven track record in brand management and equity-building.

- Successful track record in new product launches.

- Strong expertise in digital marketing, including social media and E-commerce.

- Experience with market research and consumer insights.

- Proficient in data analytics and performance metrics.

- Ability to manage budgets and collaborate with external agencies (media and creative agencies)

- Experience in developing and executing media planning strategies to maximize brand visibility and reach.