Manager - Marketing - FMCD/Paint/Tyre Industry - IIM/ISB/FMS/MDI

Marketing Manager

- This role works closely with Sales organization, R&D, demand planning, supply chain and regional counter parts on delivering the AOP for the categories.

- Responsible for delivering Volume, Revenue & CM AOP for the portfolio

- NPD development and launches

- Managing budgets for the portfolio to create strong brand among customers and consumers

- Product lifecycle management to deliver the CM and profitability for each portfolio

- Work with Finance, RD&I, Manufacturing to keep track of various cost and GTM actions which impact CM

- Lead the development of the strategic marketing plan and key strategic imperatives for the portfolio and its products/sub-brands in line with global and regional directions.

- Track competition action and make necessary changes in 4P mix to stay relevant in the market

- Identify customer-based insights, analyze industry trends, characteristics, growth opportunities, market and competitive intelligence to define NPI strategy

- For each Brand define the brand key

- Deliver consumer proposition on each brand via communication and activation

- Build strong consumer brands to create pull for the brands

Tier 1 B School candidates preferred from FMCD, Paint and Tyre industry background