Manager - Marketing - FinTech

Position: Marketing Manager

Experience: 4+ yrs

Qualification: MBA

Job Location: Mumbai / Remote

Job Overview:

- Our client is seeking a talented marketer to lead our brand, organic, social media marketing efforts for the Indian market. In this role, you will oversee the day-to-day management of our brand alternate channel from brand, organic, SEO, ASO and partnerships.

- The focus will include brand strategy, communications, public relations, organic and direct marketing, SEO, ASO, content development, influencer engagement, and partnership building.

- You will collaborate with our Digital, Design, Data Science, Growth, and Product teams to drive brand activations, communications, pr, customer acquisition, retention, brand visibility, and profitability.

- This position offers a unique opportunity to enhance your brand and organic marketing skills in a dynamic and diverse environment.

Responsibilities:

- Develop and implement KPIs and processes for internal brand and communications to scale marketing operations, including contributing to growth projections and budgeting for social media and organic channels including social and alternate channels.

- Partner with cross function teams to conduct customer studies, market research, and competitive analyses, creating brand-first strategies.

- Craft customer value propositions for various products and develop strategic messaging frameworks for key touchpoints, ensuring consistency and quality in all customer communications.

- Design and test multi-channel lifecycle and social media communication programs, running experiments to assess new channels and content.

- Lead brand campaigns to drive organic traffic and growth in ASO and SEO.

- Focus on achieving KPIs for organic, direct, and social media channels.

- Oversee the creation of creative assets, including videos, digital content, and landing pages, and develop go-to-market plans for new product launches.

- Collaborate with leadership and local teams to maintain a distinct and consistent brand identity, differentiating from competitors and executing effective campaigns.

Qualifying Criteria:

- 4-6 years of experience in brand marketing, social media along with communications, PR or in a diverse marketing role, with a strong focus on fintech and B2C app-first brands.

- Experience with agencies or brands in managing and developing organic, direct, and social media strategies.

- Strong data-driven skills, with an emphasis on KPIs, metrics, and deliverables.

- Proven experience across all brand channels, including influencers, creators, social media, ASO, SEO, website optimization, PR, and communications.

Note: We are inviting applications from Start up B2B/B2C or Fin Tech App firms only.