Brand Building across SBUs - Co-create differentiated marketing plans for relevant business unit, supporting the marketing manager to utilize strategic growth levers based on situation analysis and create impactful campaigns
Monitoring Brand Performance, Execution and measure effectiveness of In Clinic and Out Clinic Initiatives
Collaborate internally with multiple teams like senior management, BUs / MMs, agencies/ associations ( ad agencies, medical assoc, NGOs) and central corporate teams to ensure integrated brand programs for all high investment, pillar and new brands.
Key influencer role in developing strong medico-marketing programs / customer programs based on brand plan to ensure sustainable growth of business
Review all annual and cycle strategies, VAF, Media Mix
- Only from Premier b-schools (mandatory).
- 2 to 3 years - experience in PMT and have strong strategy inclination.
- Individual Contributor role.
Mamta Singh
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