Manager - Marketing - Events

- Job Summary: We are seeking a dynamic and results-oriented Marketing Manager to lead and execute our marketing strategies, drive brand visibility, and manage multi-channel campaigns.

- The ideal candidate will have 3-4 years of experience in marketing, with a strong background in digital marketing, content creation, and PR initiatives.

- This role will collaborate cross-functionally to ensure consistent brand messaging and optimize marketing efforts across all touchpoints.

Key Responsibilities:.

- Marketing Strategy: Lead the development and execution of the marketing strategy, including budgeting, market positioning, and performance evaluation, while aligning shortand long-term business goals.

- Audience-Centric Strategies: Identify and prioritize key audiences (clients, potential employees, industry stakeholders) by understanding their behaviors and characteristics to develop targeted strategies.

- Cross-Functional Collaboration: Work closely with the sales, account, delivery, and support teams to ensure consistent brand alignment across all customer and employee interactions.

- Public Relations & Executive Communications: Lead PR initiatives and craft executive-level communications to enhance the company's public image and internal messaging.

- Social Media Growth & Brand Visibility: Grow and manage the company's social media presence, boosting brand visibility and engagement through data-driven approaches.

- Brand Awareness & Media Management: Enhance brand awareness by optimizing media management strategies, leveraging advanced analytics, and multi-channel campaign optimization.

- Digital Marketing & Agency Partnerships: Oversee digital marketing efforts and manage relationships with external agencies, including digital media and social media agencies.

- Multi-Channel Campaign Management: Drive multi-channel marketing campaigns, including websites, social media, CRM, and email marketing, ensuring personalization, targeting, and optimized user experience.

- Event Program Management: Manage all major internal and external events, ensuring seamless execution and alignment with the company's marketing objectives.

- Website & Landing Page Development: Create and manage website content and landing pages, with a focus on both content writing and UI/UX design.

- Client-Facing Deliverables: Develop and deliver high-quality marketing collateral that differentiates the company from competitors, supporting sales and business development efforts.

- Content Creation: Produce high-quality content such as blogs, social media posts, emailers, brochures, presentations, and intelligence reports, ensuring alignment with brand guidelines and maintaining consistency.

Key Skills:.

- Strong understanding of marketing strategy and audience segmentation.

- Excellent cross-functional collaboration and communication skills.

- Experience in leading PR initiatives and executive-level communications.

- Expertise in digital marketing, social media, and agency management.

- Ability to manage multi-channel marketing campaigns, with a focus on personalization and optimization.

- Strong content creation skills with a high attention to detail.

- Event management experience.

- Proficient in website/landing page development, content writing, and UI/UX design.

Department: Marketing.

Education: MBA.

Experience: 3-4 years in marketing.