Manager - Marketing Effectiveness - Data Analytics

Industry - Consulting

Category - Consulting

Skills - Analytics, Data Analytics

Job Type - Permanent

Job Description :

- The role is a part of the marketing function pertaining to the core marketing analytics function involving working closely with campaign managers and internal teams. It entails the conceptualization of KPI dashboards for full sales funnel lead tracking with analytics as the core element to ensure maximum visibility for campaign managers and the leadership team.

Client Details :

A global leading consulting firm with a proven history of delivering across practices. It has teams spread across the globe and is one of the best places to work with. Specializing across multiple industries, its senior employees are industry thought leaders. The position is with the Marketing Services team in the Capability Hubs Group of 1000+ professionals.

Description

As a Manager - Digital effectiveness, the role entails -

Service Level Expertise (60%):

- Build new & maintain existing marketing mix models to improve campaign effectiveness and optimize key metrics.

- Own the completion and delivery of econometric modeling on time and in line with agreed SLAs, while providing key strategic inputs.

- Basis the effective analysis help support the Campaign Managers to take appropriate decisions.

- The candidate should be able to drive analysis around the following Marketing Effectiveness KPIs: Return on Investment (ROI), Cost per Win (Sale), Cost per Lead, Conversion Rate, Incremental Sales, Customer Lifetime Value.

- Ensure exemplary relationship development and strong communication with UK Campaign Managers.

- Monitoring and evaluating the data collection process for both internal & external reports & MIS.

- Work with other team members to process data efficiently and help develop insights.

- Supporting leadership team in deriving intelligent insights and preparing business presentations from time to time.

Operational Expertise (10%):

- Oversee, manage, and maintain all service delivery lines: Marketing Effectiveness (tools, mailbox, leads), Marketing Operations (all 4-5 mailboxes, ad-hoc projects).

- Deliver timely and accurately all reporting needs- weekly, monthly, and quarterly- for onshore and offshore leadership consumption.

- Manage multiple trackers to ensure data collation across various teams- to support reporting and analytics.

- Ensure completion and closure of ad-hoc improvement projects related to reporting automation.

Quality Assurance Expertise (10%):

- Ensure consistency and quality of reporting support provided.

- Work closely with the Senior Manager to ensure consistency and quality of support provided to onshore Marketing and Campaign teams, devise quality procedures, standards, and specifications.

People Management (20%):

- Lead a team of SMEs while overlooking the delivery and reporting frameworks

Profile

- Must be having 11+ years of team handling experience (3-5 Members) having high-quality experience in Marketing Analytics & MIS reporting, Data Analytics working in a core marketing function team.

Educational Qualifications/Technical Skills:

- Bachelor or Master's degree in statistics, mathematics, business/economics, or related field.

- Knowledge of E-views, R, or other statistical software packages like Alteryx, Tableau etc.

- Proficient in Microsoft Office (especially MS Excel and MS PowerPoint & Power Bi).

- Understanding VB scripts and other coding languages will be a big plus.

- Well-developed written and spoken communication skills and good manner to present result

- Analytical and critical thinking.

- Detail orientation and ability to work accurately under time pressure.

- Project management experience especially with driving larger Marketing & Automation projects.

- Works well within a team environment and handling a team of 5+.

- Experience in a professional services firm/ Banking/ Card Marketing would be an advantage.

Job Offer :

- Working with leading clients and teams from the UK market, closely collaborating with leadership.

- Exciting growth and learning opportunities and gaining wide exposure to consulting.

- Build your team and hone your technical expertise with a technical-strategic alignment.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Suyash Sharma on +91 124 452 5445.

Contact - Suyash Sharma - +91 124 452 5445

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