Manager - Marketing - EduTech

Pune, Maharashtra, Kolkata, Chennai, Vishakhapatnam/Vizag, Ahmedabad, Trivandrum/Thiruvananthapuram, Aurangabad, Mumbai, Navi Mumbai, Nasik, Anywhere in India/Multiple Locations, Vadodara/Baroda, Karnataka, Madurai, Hubli, Bhubaneshwar, Gujarat, Bangalore, Andhra Pradesh, Tamil Nadu, Cuttack, Hyderabad, Telangana, Kerala, Pondicherry, Goa

The Role:

The leading Ed-tech Company is looking for a Marketing Manager to drive lead generation for BLC.

The position will report into the Area Business Head.

Key Responsibilities:

- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities

- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment

- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement

- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner

- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI

- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,

- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D

- Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach

- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BLCs

- Responsible for cracking local assets along with national assets for lead generation

- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads

- Work closely with field marketers, based locally in the regions, to help execute your campaign plans.

- Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc

- Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value

- Use experience and best practice to create a marketing strategy focused on positioning BLC in the top segment of coaching institutes

- Develop engaging programs to re-engage with existing customers

- Continuously develop new strategies to increase touch-points within a customer's journey in order to optimize conversion rates

Knowledge, Skill and Abilities:

- Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pleasant work space)

- Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches

- Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.

- Excellent level of numeracy

- Attention to detail

- Must be an excellent communicator, both verbally and in writing

- Excellent time management skills

- Ability to work under pressure to meet deadlines

- Proactive self-starter.

- Technically competent with various software programs, such as Word, Excel, PowerPoint etc.

- Flexible during times of change

- Strong written and oral communication skills

- Skills to effectively prioritize and execute tasks in a high-pressure environment is crucial

- Strong management skills

- Excellent administration skills

- Ability to analyse and revise operating practices to improve efficiency

- Strong problem solving and organizational skills with a dedication to completing projects in a timely manner

Candidate Profile :

- 3-5 years of experience in Marketing Analytics/ Marketing Science in an agency or client organization. Experience in online or edtech would be beneficial

- Experience in Marketing Analytics, Media Mix, Digital Marketing, Campaign Analytics, CRM Analytics

- Must be completely hands-on with a willingness to deep dive into any issue to get a resolution

- Must be detail-oriented and analytical, problem solving, have self-motivated and organized personality that thrives in a data-driven environment

- Demonstrates strong interpersonal skills and builds strong relationships across functions

- Takes ownership and drives a sense of urgency; highly accountable.

- Excellent - coach- who is results-oriented, and can build and motivate high-performance teams.

- Ability to work in a diverse and cross-functional environment