Manager - Marketing - EduTech

Here is an opportunity to build a glowing career in a vibrant and intellectually challenging environment!

Our client is one of India's leading ed-tech company that offers high quality, impactful and industry-relevant learning programs to working professionals through convenient technology-enabled blended and online modes, enabling them to develop new competencies and achieve career growth without disrupting their career. Apart from providing India's #1 rated analytics course popular executive MBA programs and specialized courses such as the Financial Risk Analytics program.

The team comprises of passionate individuals having an excellent blend of entrepreneurial and industry experience. It's founding team has been part of multiple successful startups in the US and India. The team members are alumni of leading institutions like Stanford, Berkeley, MIT, Kellog, IIT Mumbai, Duke, MDI, IIM Ahmedabad, and IIM Shillong and have previously worked in companies such as Tiger Global, Flipkart, Snapdeal, Boston Consulting Group, Zipdial, SAP, and Stratify.

The company has seen a 100 times growth in the number of registered learners in three years, and 30 times revenue growth in the last 3 years. The team has grown from five to 60 and now has offices in Bengaluru and Gurgaon. Their programs are offered in Gurgaon, Chennai, Bangalore, Pune, Hyderabad, and Mumbai.

As a Marketing Manager, you will be responsible for developing, implementing and managing marketing campaigns for the company.

What you will do:

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as long term

- Designing yearly, quarterly and monthly digital media strategy in line with business objectives

- Identifying opportunities for partnerships (content and social media)

- Management of various social media channels and the content for the same.

- Planning and execution of all communications and media actions on social media channels

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis (basis the strategies implemented)

- Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)

- Establishing performance specifications, cost and price parameters, market applications, and sales estimates

- Strategizing and targeting ways to increase user base through push notifications, mailers, etc.

- Managing the company's external and internal affiliate programs

Candidate Profile:

What you need to have:

- Experience of minimum 2 years in email, affiliate and content marketing.

- Understanding of social media and digital marketing

- Crisp and fluent written and verbal communication skills in English

- Excellent organizational and time management skills

- Ability to thrive in a highly charged environment without compromising on quality

Experience: 1 to 2 years

Annual CTC: Rupees 8,00,000 to 10,00,000