Manager - Marketing - Education

Marketing Manager- South Asia

Key Responsibilities

- Plan the annual candidate outreach events calendar and marketing activities for both brands GMAT and NMAT by the organization in partnership with leading schools, QS Tours, MBA Tours and Test Prep Companies

- Manage the entire OCP (On-campus) initiative, school and campus contact relationship. Plan and execute all activities like info sessions, branding etc.

- Work closely with the Wiley team for the OG launches and manage the on-ground promotion for all Prep products for both brands

- Maintain relationships with Test Prep Companies across the South Asia region. End-to-end management and execution of the annual South Asia Knowledge Refresher and Test Prep Summit. Support the MD team in achieving the sales target for GMASS through Strategic partnership and GMAT and NMAT prep products from Test Prep Companies

- Build the candidate pipeline by way of organizing round-the-year webinars with candidates, schools, Test Prep companies, High commission offices in the South Asia region

- Manage print, production of gifts and collaterals for all key stakeholders. Work with our video production agency and manage all candidate testimonial videos

- Lead management, reporting and uploading of all data collected from field on HubSpot

- Manage and monitor external field marketing agencies, vendors

- Work closely with colleagues in regional offices and Reston on various projects. Organizing field visits, interviews with candidates at OCP locations and Test Prep companies for visitors from Reston office for research, new product launches or insights.

- Other duties as assigned