Manager - Marketing - EdTech

Key Responsibilities:

- Developing and executing comprehensive marketing strategies to drive customer acquisition and retention

- Creating and managing digital marketing campaigns across various channels

- Conducting market research and analyzing trends to identify new opportunities and consumer preferences in the edtech sector

- Collaborating with cross-functional teams to create marketing collateral, including website content, product descriptions, and promotional materials

- Monitoring and analyzing the performance of marketing campaigns and initiatives to optimize ROI

- Leading and mentoring a team of marketing professionals to achieve departmental goals

- Overseeing the organization's presence at industry events and conferences to enhance brand visibility

- Establishing and maintaining strong partnerships with external vendors and agencies to support marketing efforts

- Utilizing data and analytics to measure key performance indicators and inform strategic decision-making

- Staying abreast of industry trends and best practices to ensure the company remains competitive

Required Qualifications:

- Bachelor's degree in Marketing, Business, or related field; Master's degree preferred

- Proven experience in marketing within the edtech industry

- Demonstrated success in developing and implementing marketing strategies that drive customer acquisition and revenue growth

- In-depth knowledge of digital marketing platforms and analytics tools

- Strong analytical skills with the ability to interpret complex data and draw actionable insights

- Excellent communication and interpersonal abilities, with a proven track record of effectively leading and motivating teams

- Ability to thrive in a fast-paced, dynamic work environment while managing multiple priorities

- Solid understanding of customer behavior and market dynamics in the edtech industry

- Proficiency in project management and budgeting

- Proven track record of building and nurturing strong partnerships with external stakeholders